Elysium
Dr. TC Elliot came to us with the vision for his new clinic, Elysium, an LGBTQ safe haven and primary care facility that puts the heart and soul back into healthcare.
BRANDING
The identity of his new brand needed to communicate Elysium’s dedication to reimagining the healthcare experience so we created the mark by transforming an icon widely recognized to represent healthcare: the red cross. We muted the colors and rounded the edges to create our own rendition of the icon—a softer, soothing version that alludes to Elysium’s mission of creating a warmer environment.
We paired the icon with a custom Elysium wordmark—made up of different letters, modified to be the same size. A nod to Elysium’s dedication to treating everyone equally.
To continue the comforting flow throughout the entire visual system, we paired the logomarks with a color palette curated to soothe and friendly, humanist typography.
With the identity system comprehensively defined in brand guidelines we were ready to take it for a spin. We worked with Elysium to develop a digital marketing campaign aimed at building brand awareness and boosting new patient sign ups.
