North Capital Funding has quite the reputation in the North Jersey real estate market.

Online reviews are consistently five-stars, and testimonials usually sound like this one: “I have never met someone so understanding, kind-hearted and patient as Bernadette”. While the family-operated company is known for their warm personality, their outdated marketing collateral lacked the professional approachability North Capital Funding is known for.

So we set out to design an identity that matched the warmth of North Capital Funding’s owner, Bernadette, and her team. We started by gathering inspiration that had the friendly but professional look we wanted North Capital to harness.

We explored several logo concepts that blended the motifs of compassion and home ownership before landing on the perfect one…

To accompany the mark, we provided Bernadette with a tagline and messaging that expressed the personality of the brand and spoke directly to her target audience.