Our Process

We’ve spent years developing brands for businesses of all sizes in a wide variety of industries. Our proven branding framework is tried and it’s true. We approach the branding process in three phases: Unify, Simplify and Amplify. 

Phase One: Unify

Our creative process starts with an in-depth discovery session. This phase is about getting to know your business inside and out. We take a look at your competitive landscape, get to know your key buyers and use our findings to create a custom path forward. Our goal isn’t to change your business, but to gain customer-based perspective and use our findings to lay the foundation for your brand development and application.

Deliverables:
- Discovery Workshop
- Brand Audit & Research
- Positioning Workshop

Phase Two: Simplify

With the research and heavy-lifting behind us, we apply our findings to a brand strategy. We can’t control what someone feels about your brand, but we can influence it. This means applying our discovery findings to design a preferred customer journey that encompasses not just what you do, but why you do it. We compile our insights around goals, competitive landscape, persona research and visual/tonal inspiration into a Findings Deck—this becomes our North Star and guiding path forward.

Deliverables:
- Findings Deck Presentation

Phase Three: Amplify

This is when you get to sit back and watch your new brand identity come to life. We create a distinct and relevant look, feel, and voice then cast vision for how these parts come together to communicate your message and connect meaningfully with those around you. We create brand guidelines that outline how to use the identity in a consistent way so you can continue to produce brand collateral with any agency or designer moving forward.

Deliverables:
- Stylescape
- Brand Guidelines
- Final Files for Print & Web

Want to learn more?
Download Our Process PDF