Jennifer Zahlit and Larkin Bell, two best friends and filmmakers, approached Soul&Story to help design branding for their podcast, A Female Lens. Each episode of the podcast highlights female filmmakers at different stages of their careers from various lines of work in the film industry. In an industry dominated by men, women continue to face multiple barriers to entry. This podcast wants to change that.
We knocked out a discovery session where we gathered some inspiration that had the bright, funky, feminist-vibe that would appeal to their audience and narrowed down the concept for our logo.
We explored several iterations of an eye & camera lens before we landed on the perfect one…
